Digital Marketing TrainingUltragaz

Ultragaz

Industry/Sector

Gas Distribution / Retail

Solutions

Storyboard creation, illustration, and whiteboard animation

Agency

Grito

Ultragaz, a leader in household gas distribution in Brazil, aimed to train its resellers in digital marketing, making the adoption of digital tools more accessible and appealing. To achieve this, Lumi developed a series of whiteboard animation videos, increasing engagement and adherence to the digital marketing program.

Whiteboard Animation para Treinamento em Marketing Digital – Ultragaz

Challenges

The target audience consisted of small business owners, many with little familiarity with digital marketing. The content needed to be clear, accessible, and engaging, and the video format had to maximize engagement.

Objectives

The project aimed to engage Ultragaz resellers in the digital marketing program by providing practical training on key tools and platforms. Additionally, it sought to boost sales through the application of learned techniques and make program adoption smoother and more accessible with direct and engaging explanatory videos.

Solution

Lumi produced a series of whiteboard animation videos covering topics such as Facebook Ads, WhatsApp Business, and Google My Business. The simplified visual format ensured that concepts were explained clearly and attractively.

The videos were distributed via WhatsApp, facilitating access and encouraging sharing. The interactive approach enabled even resellers with little digital experience to understand and apply the presented strategies.

Results

The video series was well received by Ultragaz resellers, significantly increasing interest in the digital marketing program. Feedback highlighted the clarity and practicality of the information, ensuring effective training and directly contributing to the initiative’s success.

Deliverables

The video series covered essential digital marketing topics, providing practical and accessible learning for Ultragaz resellers. Check them out below.