Sales Team TrainingHonda Motor Company
Industry/Sector
Solutions
We partnered with Honda to create a whiteboard animation video to train their sales team on the Trail Crossover lineup. The video featured detailed illustrations and dynamic animations to highlight the motorcycles’ features and benefits, enhancing information retention and improving the sales team's communication with customers.
Context
As one of the world's largest motorcycle manufacturers, Honda needed an effective approach to train its sales team on the Trail lineup, a vital category in its portfolio. The Honda Trail Crossover lineup includes a variety of models designed to meet different customer needs and preferences. It was crucial for the sales team to thoroughly understand the features and benefits of each bike to offer an informed and satisfying purchase experience.
Challenges
The main challenge was to develop a training material that was engaging, informative, and memorable. Honda wanted to ensure that sales representatives could absorb the technical information and benefits of the motorcycles and, more importantly, effectively communicate these points to customers. Additionally, it was necessary to keep the sales team's interest and engagement throughout the training to ensure maximum retention of knowledge about the Trail Crossover lineup.
Objectives
- Clearly and concisely convey the technical features and benefits of the Trail Crossover motorcycles.
- Ensure sales representatives are well-prepared to communicate this information to customers, enhancing the purchase experience.
- Maintain engagement among sales representatives throughout the training to maximize knowledge retention.
Process
To achieve the established objectives, we chose to create a whiteboard animation video. This choice was strategic due to its ability to simplify complex concepts and make information more accessible and engaging. The process involved:
- Content Research and Development: Collaboration with Honda’s team to understand the technical features of each model and the key points to be emphasized.
- Script and Storyboard Creation: Developing a clear and objective script that highlighted the main features and benefits of the motorcycles, followed by a storyboard that visually mapped out each scene.
- Animation Production: Creating dynamic illustrations and engaging animations that combined real images of the motorcycles with graphic elements, providing a captivating and educational visual experience.
- Feedback and Adjustments: Feedback sessions with Honda’s team to ensure the video met all training expectations and objectives.
Solution
The whiteboard animation video produced provided an engaging and effective way to train salespeople on the Trail Crossover line. Using a combination of detailed illustrations and dynamic animations, the video highlighted the distinctive features of each model and the benefits for customers. The narrative was crafted in a smooth and visually appealing manner, making it easier to understand the technical information while emphasizing the strengths of each motorcycle.
Results
The whiteboard animation video developed for Honda was extremely well-received by the sales team. The training not only provided essential information about the Trail Crossover lineup but also kept the viewers' interest and engagement from start to finish. As a result, the sales representatives felt more confident and prepared to communicate the benefits and features of the motorcycles to customers, potentially improving the sales experience and increasing customer satisfaction.
