Animated Series “Dona Ciência”Dona Ciência

Dona Ciência

Industry/Sector

Education and Science

Solutions

Storyboard and Motion Graphics Animation

We were invited to participate in adapting the "Dona Ciência" series, originally a collection of educational comic books, into animated motion graphics videos. Our goal was to transform the technical and dense content of the comic books into visual and dynamic animations that are accessible to the general public while maintaining scientific accuracy.

Context

The "Dona Ciência" series was created as a collection of comic books that explained science topics in an accessible manner. The main character, Dona Ciência, provided a simple approach to topics such as sleep, genetic diseases, vaccination, and chemical dependence. The adaptation project aimed to expand the reach of these messages by offering a more visual and dynamic experience.

Challenges

One of the major challenges was adapting the dense and technical content of the comic books into a more accessible visual format while maintaining scientific accuracy. Transitioning from an illustrative style to motion graphics animation also required faithfully translating the character's essence and style. Additionally, effectively distributing the videos to ensure the correct audience was reached was a challenge. For this, WhatsApp distribution was adopted, broadening the project's reach.

Objectives

Adapt the comic book series into motion graphics videos, making the content more accessible.
Maintain scientific accuracy while creating an engaging visual experience.
Expand content reach using easily accessible channels like WhatsApp.
Engage various audiences, especially young people and educators, in relevant scientific topics.

Process

Storyboard Development:
We started by creating storyboards for each video, highlighting the key topics from the comic books and transforming them into visual scenes. Maintaining clarity and the educational tone of the character was crucial while crafting an engaging visual narrative.

Animation Production:
With the approved storyboards, the design team developed the motion graphics animations. The visual style was carefully designed to be attractive and easily understandable, complementing each video's message. The animation's fluidity and synchronization with the narration were essential for creating an effective educational experience.

Distribution via WhatsApp:
To reach a broad audience, the videos were distributed via WhatsApp. The platform's popularity allowed the videos to reach various age groups and regions with limited access to other digital platforms.

Review and Feedback:
After each production phase, we conducted internal reviews and gathered feedback from educators and scientists. This ensured that the content was scientifically accurate and educationally effective.

Results

The animated videos were well-received, reaching a diverse audience, including educators, students, and parents. The strategy of using motion graphics animations to turn dense content into accessible educational experiences proved effective. WhatsApp distribution significantly increased the series' reach, promoting engagement with scientific topics in a clear and enjoyable manner.